Below is a three part process that shows my research and the impact it has had on my planning.
Research
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What I have found out about the genre and
artists of that genre:
Indie is a subculture
of music that is independent and unique. It is not a definite style yet bands
influence each other therefore creating a similar sound. The sounds are made
by simple instruments, usually an original guitar riff which is accompanied
by soft vocals with powerful and emotional lyrics.
The typical image of
an artist in this genre is vintage clothing, often seen as quite ‘out there’
and brave, uses a lot of accessories to accompany their outfit e.g. watches,
hats, scarf’s and rope bracelets.
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What
I have found out about my target audiences needs:
From the questionnaire that I did for my research I found out that my
audience expected a natural looking artist with a guitar as the instrument
used. Also the artist would be young and typically a male, in vintage
clothing.
The style of the magazine to be quite unique yet understated.
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What
I have found out about existing magazines for this genre and their target
audiences:
One famous indie genre existing magazine is NME. I
can tell that this magazine is indie because the bands and artists that are
used for the front cover is of this genre. Main images are usually centered mid and close up shots. I can also tell by the content of the magazines articles,
interviews, advertisements and reviews are again of bands/ artists of indie
genre. I know their target audience is both males and females as the artists
featured on the front cover and throughout are also male and female. Older
teenagers and younger adults would be the age range for this magazine as it
focuses on the current music of today, however will only appeal to
individuals that are interested in this genre as it is not versatile to other
genres. Colour scheme is not gender specific therefore interests both males
and females. Font is bold and clear for the reader to see. Style is kept
simple, as the layout which as not to busy.
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Impact
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My
artist and their image:
From my research in indie genre and artists my
artist is going to have a unique musical style, which is quite soft but with
emotional lyrics and will need to play the guitar.
My artists’ image will be vintage clothing, not
typical clothing everyday people would wear with significant accessories.
Target Audience
My artist will need to be playing the guitar,
young and natural looking. My audience also said the artist should be male
however I am going to go against this convention.
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My magazines brand
identity and mode of address:
Target audience
Identity of my brand will be indie, for this to
come across to my target audience I would need to include a natural looking
model, they have to be young and wear vintage clothing. Also the magazine
needs to be unique looking yet subtle.
Existing magazines
The artist featuring on the front needs to be of
indie genre, also any interviews, reviews and other content in my magazine
will need to be indie artists/bands. Feature both males and females on
different issues of the magazine to get across to the unisex audience. Also
include current, update music as my target audience are older teenagers and
younger adults. Make sure colour scheme is not gender specific, font is bold
and clear for the audience, the style is simple and the layout too so that it
does not look busy.
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Planning
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Mise
en scene (Models, props, location, lighting):
One female model, young and natural looking in
vintage clothing e.g. leather jacket. Props will be a guitar and a chair. Location
will be somewhere with a dark back drop as I would like the photo shot to be
quite formal with my artist as the main focus. Lightening will be dark but
highlighting will be on my artist e.g. spotlight.
Camera
shots/angles:
Medium or close up shot with the angle centered for
the front cover. A long shot at a centered angle for the double page spread.
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My
magazines title, layout, photography, style, colours, fonts, contents:
Photography for my magazine will be a close up
shot that is centered The model needs to be natural. Layout of the magazine
should not be too complex so it does not look busy.
Style kept simple but effective for the target audience.
Colour scheme should be neutral to avoid gender specific ones otherwise some
of the target audience will lose interest.
Big and bold font so it is clear for the reader to
see however make it unique so it is referring back to the genre. Content
within the magazine needs to be related to other indie artists and bands
keeping in with the genre.
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